To remain relevant and competitive within the media landscape, media providers need to be aware of new opportunities and threats to their industry. This paper aims to provide Crunchyroll with a roadmap targeted towards the development of a product that can potentially take advantage of these new technologies.

The United States Census Bureau estimates that 42 million U.S. residents originate from outside the U.S. One million are here as international students contributing $35.8 billion to the U.S. economy. This paper was a project conducted as part of my Master degree in marketing. The project aims to discover the differences that this market segment has in regards to viewing habits, preferences and device ownership. It also explored the suitability of this segment for further market research and development.